In the uncomfortably near future, there will be two types of internet.

One created by humans, for humans.

Beautifully designed, written with care about people, places, ideas, and such.
Things that people with the luxury of time will read, share, and talk about with their actual human friends.

The copy won’t follow a format. The design won’t follow rules.
The site will break every formula that influencers and tech bros schlep on every screen they can get their faces on.

The words will make you think. The design will make you smile.
You will be glad you found it, and chose to spend time on it.

And then, there will be the other web.

One created by machines, for machines who will act for humans.

Abattoirs of data and information. Filled with predigested content that has been drained of soul, sliced, diced, tagged, and chipped to make it easier for AI agents to summarise. A content pipeline created so that machines—trained to fool us and themselves into thinking they are human—can answer questions like:

“I feel like pizza, what should I do?”

“What should I see if I want people to think that I have done Barcelona?”

If we are lucky, you and I will never see this side of the web. Our AI agents will do that for us. And that is not a bad thing.

The machines can have their factories. As long as we humans fight for and grow our own patch of paradise on the web.